Today, members of the media were invited out to an out of the box press brief hosted by Caribbean Motors, a subsidiary of Caribbean Tires. It was a media access event only as the company prepares to launch a new line of motor vehicles. Emil Torres is the company’s Marketing Director who spoke more on the upcoming launch.
Members of the media got the opportunity to learn more about this new line of vehicles and even got to test drive or in some instances, test ride the high end line of SUVs. Torres explained what the objective was for the media to be exclusively invited to this event.
The official launch takes place tomorrow evening at the Biltmore Plaza Hotel.