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Toledo Tumeric Now in Available in Europe

Turmeric: it gives curry the yellow colour we see and its powerful flavour influences the taste of some of our favourite foods. More than that, it has many anti-inflammatory properties and turmeric paste made here in Belize will soon be on shelves in Europe. That’s because Naledo, a Belizean-based company, has inked an agreement with Sparkling Revolutions out of Switzerland. Naledo’s award-winning wild-crafted, whole root turmeric paste called ‘Truly Turmeric’ will now be seen in natural health food stores and other outlets throughout Switzerland, Germany, and France. The partnership between Naledo and Sparkling Revolutions took three years to develop. The companies connected in October 2018 at a food innovation exhibition, which Naledo was able to attend because of support from the Caribbean Export Development Agency and the European Union. At the event, Naledo was shortlisted for the coveted product innovation award and chief operating officer, Nareena Switlo, says the event led to several new business contacts including Sparkling Revolutions. “Truly Turmeric” won the New Product of the Year award last year at Food Matters Live in the UK. An online article says that the company is hoping to capitalise on the current worldwide interest in healthy eating. Research shows that the global natural food and drinks market is estimated to reach 191.9 million U.S. dollars.