The United Nations Women are taking the campaign to end violence against women a bit further and longer. Rather than observing Orange Day on November 25 of each year as a day to raise awareness and prevent violence against women and girls, a proclamation was made to have it observed on the 25th of each month. The campaign is one that falls under the United Nations Secretary General’s one dubbed, ‘UNITE to end violence against women. Orange Day was initiated and led by the UNITE Campaign Global Youth Network and is done with the idea of reaching out to activists, governments and partners of the United Nations and have them mobilize their people in order to spread the word that violence against women and girls is wrong. Initially, Orange Day was only observed on November 25 which is the International Day for the Elimination of Violence against Women. With 2015 marking the 20th anniversary of the Beijing Declaration and Platform for Action, which has to date been the most progressive road map to gender equality, leaders from around the world will me meeting March 2016 to assess the progress made in the fight and to commit to further actions in an effort to close that gaps that are hampering women and girls. 2016 is also the year when a new development framework will be presented, replacing the Millennium Development Goals. The 25th of each month will now be dubbed, ‘Orange Day’ and will carry different themes. The September theme is, ‘the new global development agenda: what’s next for efforts to end violence against women and girls? . This will be followed by October’s theme, ‘Ensuring access to services for survivors of violence against women and girls’. Each person is asked to wear the colour orange on each of these days.